Uncork the Vibe: Your Guide to Snoop Dogg’s Cali Rosé Wine

Looking for a wine that breaks all the rules? Snoop Dogg’s Cali Rosé brings the iconic rapper’s West Coast style to your glass with a refreshing pink pour that’s changing how people think about wine. This collaboration with 19 Crimes has been turning heads since its release, combining Snoop’s cultural influence with quality California winemaking.

 Snoop Dogg’s Cali Rosé wine represents a culturally resonant, accessible offering that masterfully blends the iconic rapper’s brand identity with 19 Crimes’ winemaking expertise. This innovative collaboration, launched in 2021 following the success of their Cali Red release, aims at making premium wine more approachable for diverse audiences who might not typically engage with traditional wine brands.The California-sourced rosé features a distinctive blend of Zinfandel (75%), Grenache (20%), and Pinot Noir (5%), creating a vibrant pink pour with refreshing berry-forward flavors and balanced acidity. What truly sets Cali Rosé apart is its integration of “Living Wine Labels” technology—an augmented reality experience that brings Snoop’s image to life through a smartphone app, delivering personalized messages and creating an interactive multimedia engagement.Priced affordably between $11.99-$14.99, this off-dry rosé has gained significant market traction, with industry recognition as the #1 Wine Innovation of 2021. The wine has helped drive 19 Crimes to exceed one million cases in EMEA markets and achieve a 40% increase in volume after the AR technology rollout.As part of Snoop’s expanding wine collection that includes Cali Red, Cali Gold (sparkling), and Cali Smooth (a mellower red blend), Cali Rosé embodies the West Coast lifestyle—perfect for casual outdoor gatherings, complementing Mediterranean dishes, seafood, and light BBQ fare.Join us as we uncork the full story behind this groundbreaking wine that’s changing how people experience and enjoy rosé through the perfect blend of celebrity influence, quality winemaking, and technological innovation.

The Story Behind the Sip: Snoop Dogg x 19 Crimes Partnership

The collaboration between Snoop Dogg and 19 Crimes represents more than just celebrity endorsement – it’s a meeting of rule-breakers creating something genuinely unique in the wine world.

From Partnership to Rosé: The Collaboration Journey

When Snoop Dogg joined forces with Treasury Wine Estates’ 19 Crimes in 2020, they shared a vision of making wine more accessible to new audiences. Both embody a spirit of challenging conventions – 19 Crimes celebrates historical rule-breakers, while Snoop has pushed boundaries throughout his decades-spanning career.The partnership launched with Cali Red, which quickly became one of the fastest-growing wines in the 19 Crimes portfolio. Building on this success, they expanded with Cali Rosé in 2021, targeting warm-weather sippers who might not have previously connected with traditional wine brands.This evolution has continued with releases like the sparkling Cali Gold and smooth red blend Cali Smooth, each bringing Snoop’s California attitude to different wine styles. The strategic approach has succeeded in breaking down barriers and making premium California wines more approachable for everyday enjoyment.

Inside the Bottle: What is Snoop Dogg Cali Rosé?

Beyond the celebrity name and eye-catching packaging, what exactly makes this pink pour special?

The Blend and Origin: California Roots

Snoop Dogg’s Cali Rosé proudly showcases its West Coast heritage with 100% California-grown grapes. The wine features a distinctive blend primarily of Grenache and Zinfandel, with some vintages incorporating touches of Pinot Noir. Grenache contributes bright fruit flavors and lightness, while Zinfandel adds characteristic berry notes and subtle spice.The winemaking approach follows a modern, fruit-forward style that emphasizes vibrant flavors and accessibility. Produced in California’s renowned wine regions, this rosé exemplifies the state’s ability to create refreshing, approachable wines that maintain quality while appealing to diverse palates.

Tasting Profile: What Does Snoop Dogg Cali Rosé Taste Like?

When you pour a glass of Cali Rosé, you’re greeted with:Appearance: A vibrant, medium-pink hue that catches the light beautifully, hinting at the fresh fruit flavors within.Aromas: Inviting notes of fresh strawberries, subtle floral hints, and zesty citrus create an enticing bouquet.Palate: The wine delivers on its aromatic promises with juicy red berry flavors, refreshing crispness, and balanced acidity that prevents it from becoming too sweet.Technical Details: At approximately 11.5% ABV, Cali Rosé is best enjoyed well-chilled at around 45-50°F (7-10°C) in standard wine glasses or stemless tumblers for a casual vibe.

 

Beyond the Wine: Unique Features of Cali Rosé

What truly sets Cali Rosé apart is the innovative technology integrated into every bottle. The 19 Crimes brand pioneered “Living Wine Labels,” an augmented reality (AR) experience that brings bottle labels to life through your smartphone.By downloading the free 19 Crimes app and scanning the Cali Rosé label, you unlock an interactive Snoop Dogg experience. The rapper’s image animates on your screen, delivering personalized messages and adding an entertaining dimension to your wine enjoyment. This technological integration transforms a simple bottle into an immersive brand experience.The bottle design itself merges Snoop’s recognizable aesthetic with 19 Crimes’ established visual identity. The clear glass showcases the wine’s vibrant pink color, while the label features Snoop’s image alongside thoughtful branding elements that ensure it stands out on store shelves.

Getting Your Hands on Cali Rosé: Availability & Price

Finding Snoop Dogg’s Cali Rosé has become increasingly easy as distribution has expanded. The wine is widely available at national retailers including Total Wine, BevMo, Target, Walmart, and many local grocery and liquor stores across the United States. For those who prefer online shopping, numerous wine retailers offer Cali Rosé for delivery, subject to local shipping regulations.Price-wise, Cali Rosé remains remarkably accessible, typically retailing between $11.99-$14.99 USD per 750ml bottle. This positioning makes it attractive for both casual wine drinkers and those seeking an affordable yet interesting addition to their collection. Occasional promotions might drop the price even lower, particularly during summer months when rosé consumption typically peaks.For collectors, limited edition versions occasionally appear, similar to special releases of Cali Gold. These special bottlings may feature unique packaging or commemorative elements that appeal to both Snoop fans and wine enthusiasts.

What Are People Saying? Reviews and Reception

Since its introduction, Cali Rosé has generated considerable buzz among consumers and wine critics alike. Review aggregators and wine apps reveal predominantly positive feedback, with many praising its approachable flavor profile and exceptional value.Common positive comments highlight the wine’s refreshing character, pleasant strawberry notes, and easy-drinking nature. Many reviewers specifically mention enjoying the interactive AR label feature as a fun addition to the experience. The wine has proven particularly popular among younger consumers who might not typically gravitate toward traditional wine brands.Professional critics acknowledge Cali Rosé as a solid entry in the increasingly crowded celebrity wine space. While few consider it revolutionary in terms of complexity, most recognize its quality relative to its price point and successful execution of an approachable style.

 

The Broader Cali Collection: How Does Rosé Compare?

The Cali Rosé sits within a growing lineup of Snoop Dogg x 19 Crimes collaborations, each offering distinct characteristics:Cali Rosé: A fruit-forward, crisp pink wine featuring strawberry and citrus notes. Ideal for warm weather and casual sipping.Cali Red: The original collaboration that started it all. A bolder, more robust red blend with dark fruit flavors and smooth tannins. Perfect for heartier meals.Cali Gold: A sparkling rosé offering bright, effervescent bubbles with citrus and berry notes. Designed for celebrations and special occasions.Cali Smooth: A mellower red blend with vanilla and oak influences, offering more nuanced flavors while maintaining accessibility.

Pairing and Enjoyment: Making the Most of Your Bottle

To fully appreciate Cali Rosé’s versatile character, consider these pairings: fresh salads, grilled seafood, Mediterranean dishes, herb-roasted chicken, and even lighter BBQ fare where the wine’s refreshing quality provides a pleasant contrast.Cali Rosé truly excels in casual outdoor settings – think picnics, backyard gatherings, poolside relaxation, or beach outings. Its approachable style and convenient screwcap closure make it perfect for these occasions.For optimal enjoyment, refrigerate your bottle for at least two hours before serving. Once opened, the wine is best consumed within 1-2 days to preserve its fresh fruit characteristics.

 

Quick Answers: Your Cali Rosé Questions