Hip-hop icons Snoop Dogg and Dr. Dre have transformed their legendary 1994 hit “Gin & Juice” into a tangible reality with the launch of their collaborative spirits line. This groundbreaking venture represents more than just another celebrity alcohol brand—it’s the culmination of a three-decade partnership that has evolved from pioneering West Coast rap to entrepreneurial empire-building. The duo’s entrance into the premium spirits market brings authentic cultural significance to a competitive industry, offering fans a chance to literally taste a piece of hip-hop history.

The launch of Snoop Dogg and Dr. Dre’s Gin & Juice spirits collection represents a profound cultural and entrepreneurial milestone, transforming a musical legacy into a premium consumer product while bridging generational audiences through authenticity and strategic market positioning. At its core, this collection—featuring Still G.I.N. (an ultra-premium bottled gin) and ready-to-drink canned cocktails—brings to life a three-decade-old hip-hop anthem that shaped popular culture.
Hip-hop legends Snoop Dogg and Dr. Dre have successfully transformed their iconic 1994 hit “Gin & Juice” into a tangible reality, marking a significant entrepreneurial achievement that authentically connects their musical heritage with contemporary consumer products. The collection features two distinct product lines: Still G.I.N., a 42.5% ABV ultra-premium bottled gin with a citrus-forward profile housed in an award-winning bottle designed by Ini Archibong, and a complementary line of ready-to-drink canned cocktails at 7% ABV available in four signature flavors.
Launched in spring 2024, this spirits line represents the culmination of three decades of collaboration between two pioneering artists whose influence extends far beyond music. What distinguishes this venture from typical celebrity alcohol brands is the genuine connection to their shared history—”Gin & Juice” wasn’t just another track but a cultural phenomenon that helped define West Coast hip-hop. As Dr. Dre noted, “We weren’t interested in just putting our names on something. We wanted to create products that reflected our standards.”
This strategic collaboration with The On The Rocks Cocktails team and Basis Spirits ensures quality production and nationwide distribution at accessible premium price points ($34.99-$39.99 for Still G.I.N.), appealing to both longtime fans and younger consumers. As we explore this groundbreaking spirits collection, we’ll discover how Snoop and Dre have once again redefined expectations by transforming their legendary status into something fans can literally taste.
Introducing the Collaboration: Dre and Snoop Enter the Spirits World
After dominating music, entertainment, and various business ventures individually, Snoop Dogg and Dr. Dre have navigated into the spirits industry with a product that celebrates their shared legacy. The gin launch represents a natural progression for Snoop, who has already established himself as a force in the beverage world with his 19 Crimes wine collaboration and previous gin venture, INDOGGO.
What makes this launch particularly significant is how it brings the narrative full circle. “Gin & Juice” wasn’t just any track—it was a cultural phenomenon that helped define an era of West Coast hip-hop, with Dre’s iconic production supporting Snoop’s breakthrough as an artist. The song’s casual references to sipping gin and juice at house parties have become embedded in popular culture, making this business venture feel less like a celebrity endorsement and more like the authentic realization of a long-established brand.
“We’ve taken something we created 30 years ago and turned it into something tangible that our fans can enjoy responsibly,” Snoop explained at the launch event, underscoring how this product represents both nostalgia and innovation—bridging generations of music lovers and spirits enthusiasts alike.
Unveiling the Spirits: Still G.I.N. and Gin & Juice by Dre & Snoop
Spring 2024 marked the official debut of not one but two distinct product lines under the Dre and Snoop partnership, each with its own identity while sharing the duo’s unmistakable cultural imprint.
The flagship offering, Still G.I.N. By Dre and Snoop, stands as their premium bottled gin—a sophisticated spirit designed for connoisseurs and mixologists alike. The name itself plays cleverly on hip-hop vernacular, with the “still” referencing both the distillation process and the enduring nature of their partnership.
Complementing this premium bottle is their ready-to-drink line, Gin & Juice By Dre and Snoop—a series of canned cocktails that delivers the signature experience in convenient, ready-to-enjoy form. These products make the brand accessible to a wider audience, particularly appealing to younger consumers and casual settings.
To ensure top-tier quality and distribution capabilities, the duo partnered with The On The Rocks Cocktails team and Basis Spirits, leveraging existing expertise in the premium spirits market. This strategic collaboration brings together cultural credibility with industry know-how, positioning the products for both immediate recognition and long-term success.
“We took our time with this,” Dr. Dre noted in press materials. “We weren’t interested in just putting our names on something. We wanted to create products that reflected our standards—something we’d actually want to drink ourselves.”

Inside Still G.I.N.: The Ultra-Premium Bottled Experience
Still G.I.N. embodies the pinnacle of Dre and Snoop’s vision for premium spirits. This ultra-premium gin boasts 42.5% ABV (85 Proof), positioning it firmly in the high-end spirits category while maintaining approachability for mixed drinks and cocktails.
The liquid itself delivers a distinctive citrus-forward profile that pays homage to the original “Gin & Juice” inspiration. Master distillers have crafted a botanical blend featuring vibrant citrus notes complemented by subtle juniper, making it versatile enough for classic gin cocktails while distinctive enough to sip neat or on the rocks.
What truly sets Still G.I.N. apart is its meticulous production process. Using vapor distillation techniques, the gin achieves remarkable smoothness and clarity—qualities that spirits connoisseurs will immediately recognize. The attention to quality extends to inclusivity considerations; the product is certified gluten-free and vegan, aligning with contemporary consumer priorities.
The bottle itself deserves special mention as an artistic achievement. Designed by acclaimed designer Ini Archibong, the vessel transforms the gin into a statement piece for home bars and professional establishments alike. The geometric styling features clean lines with subtle nods to West Coast aesthetics, creating instant recognition without relying on gimmicks or excessive branding.
Tasting notes reveal layers of complexity that reward exploration:
- Initial impression: Bright citrus with subtle sweetness
- Mid-palate: Traditional juniper notes balanced by warm spice
- Finish: Clean, lingering warmth with hints of orange and bergamot
The gin performs exceptionally in classic cocktails like the Negroni and Martini but truly shines in citrus-forward creations like the Tom Collins or, naturally, the signature Gin & Juice, where its smooth character and citrus notes perfectly complement fruit juices.
“We wanted to create something that would stand up in any cocktail but that you could also appreciate on its own,” Snoop explained in tasting notes. “Something smooth enough for sipping but with enough character to make your cocktails stand out.”
Gin & Juice Ready-to-Drink: The Canned Cocktail Counterpart
While Still G.I.N. appeals to premium spirits enthusiasts, the Gin & Juice ready-to-drink line brings the experience to broader audiences through convenient canned cocktails. These ready-to-enjoy beverages capture the essence of the song that inspired them—casual, flavorful, and perfect for social occasions.
The initial launch features four distinct flavor profiles, each delivering the unmistakable gin base complemented by carefully selected juice blends:
- Citrus Blast: The closest to the original inspiration, featuring a medley of citrus juices
- Melon Melody: Sweet honeydew and cantaloupe notes for a refreshing twist
- Passionfruit Paradise: Tropical vibes with exotic passionfruit
- Apricot Sunset: Subtle stonefruit sweetness balanced with gin botanicals
At 7% ABV, these canned cocktails hit the sweet spot between beer alternatives and full-strength mixed drinks, making them ideal for backyard gatherings, beach days, and pre-gaming events—precisely the casual settings celebrated in the original song.
The packaging reflects contemporary design sensibilities while incorporating subtle nods to 90s aesthetics, creating a bridge between nostalgic fans and new consumers discovering the brand. Each can features distinctive color coding for easy flavor identification while maintaining consistent brand identity.
“These are perfect for when you’re kickin’ it with friends and don’t want to play bartender all night,” Snoop noted in promotional materials. “Just chill, crack one open, and enjoy the moment.”

More Than a Drink: The Cultural Impact
The Gin & Juice spirits collection represents more than just a product launch—it’s a significant cultural milestone that underscores how hip-hop has evolved from a musical genre to a global business and lifestyle force. For Dre and Snoop, this venture adds another dimension to their already impressive business portfolios.
Dr. Dre, known for his perfectionist approach to production, has applied the same meticulous standards to this spirits line that made him a legendary producer and built his Beats by Dre empire. Similarly, Snoop has expanded from music to media, cannabis, and wine ventures, building a reputation for authentic brand extensions that maintain his distinctive identity.
What distinguishes this collaboration from typical celebrity alcohol brands is the deep, genuine connection to their shared history. While many artists might license their names to spirits companies, Dre and Snoop were actively involved throughout the development process, from tasting sessions to packaging decisions.
Industry analysts have noted how the launch smartly leverages nostalgia while avoiding the trap of feeling dated. By creating premium products with contemporary appeal, they’ve ensured relevance across demographic groups—appealing to original fans now in their 40s and 50s as well as younger consumers discovering their music and brands.
“These two aren’t just selling their names,” noted beverage industry consultant Melissa Rodriguez. “They’re selling an authentic piece of cultural history that they genuinely created. That’s why this launch matters more than most celebrity spirits ventures.”
Availability and Pricing
Finding these spirits is refreshingly straightforward compared to many limited celebrity launches. The Gin & Juice collection has launched with nationwide distribution, ensuring accessibility across multiple channels.
Still G.I.N. retails between $34.99-$39.99 for a 750ml bottle, positioning it in the premium gin category without reaching prohibitively expensive luxury pricing. This strategic price point makes it accessible for special occasions while reflecting the quality within the bottle.
The Gin & Juice canned cocktails are available in four-packs priced competitively with other premium ready-to-drink offerings, typically ranging from $12.99-$14.99 depending on location and retailer.
Consumers can find both products through:
- Major national liquor store chains
- Regional beverage retailers
- Select grocery stores (where permitted by law)
- Online spirits retailers (subject to shipping restrictions)
- Official website store locator
Additionally, the brand has secured distribution in bars, restaurants, and entertainment venues across major markets, with particular focus on West Coast establishments and music venues that connect with the brand’s origins.
For collectors and dedicated fans, limited edition gift sets featuring exclusive merchandise are available through the official Snoop Dogg Shop website, offering a comprehensive experience that goes beyond the spirits themselves.
With this launch, Snoop Dogg and Dr. Dre have transformed a legendary song into a tangible lifestyle product that authentically represents their shared legacy while offering genuine quality to spirits enthusiasts. The Gin & Juice collection stands as a testament to how cultural icons can transition their influence into products that feel like natural extensions rather than forced endorsements—creating a bridge between entertainment history and contemporary consumer culture.

Fabiola Tanis is the founder and CEO of SnoopDoggShop.com, the premier online destination for authentic Snoop Dogg merchandise, apparel, footwear, wine, and collectibles. With over 12 years of experience in e-commerce and retail brand management, Fabiola has developed the expertise and vision necessary to create a trusted platform for fans seeking genuine products that celebrate Snoop Dogg’s enduring cultural impact.