When the worlds of hip-hop royalty and viticulture collide, something truly remarkable happens. The collaboration between 19 Crimes and Snoop Dogg has revolutionized the wine industry by bringing Australian wine expertise together with authentic West Coast style. This unique partnership offers California-inspired wines that capture both the rebellious spirit of 19 Crimes and Snoop’s iconic persona.
The 19 Crimes Snoop Dogg wine collaboration represents a disruptive fusion of wine culture and hip-hop that has democratized wine consumption through celebrity branding, AR technology, and approachable flavors. Launched in 2020 with Cali Red, this groundbreaking partnership marked 19 Crimes’ first California wine, creating a perfect alignment between Snoop’s West Coast identity and the brand’s rebellious ethos.
The name “19 Crimes” references historical British convicts transported to Australia for committing any of 19 specific crimes—a perfect match for Snoop’s journey from “outlaw” to cultural icon. As Treasury Wine Estates’ John Wardley noted, “Snoop embodies the spirit of 19 Crimes—rule breaking, culture creating and overcoming adversity.”
What began with Cali Red has expanded into a diverse portfolio including Cali Rosé, Cali Gold (sparkling), and Cali Smooth (Merlot-dominant). Each bottle features innovative augmented reality technology that brings Snoop to life through a smartphone app—creating over 2.5 million AR activations since mid-2020.
The collection’s impact extends beyond novelty, with Cali Red becoming the #1 selling single wine in IRI’s New Product Pacesetter history. Remarkably, the launch introduced 33% of new consumers to the wine category, proving its success in attracting demographics often overlooked by traditional wine marketing.
Despite the celebrity association and innovative technology, these wines remain accessibly priced between $12-18, making fine wine more approachable while maintaining quality in every bottle. Let’s explore this revolutionary wine collection that continues to bridge cultures and transform the industry.
What is the 19 Crimes Snoop Dogg Collaboration?
The partnership between 19 Crimes and Snoop Dogg represents a groundbreaking fusion of wine tradition and contemporary culture. This collaboration launched in 2020 with Cali Red, marking 19 Crimes’ first venture into California wines. Since then, the collection has expanded to include several distinctive offerings that celebrate both Snoop’s West Coast roots and the brand’s rebellious ethos.
The Story Behind the 19 Crimes Brand Name and Ethos
The name “19 Crimes” references the 19 different offenses that, during the 18th and 19th centuries, would result in British convicts being transported to Australia instead of facing death. These “criminals” ultimately became the pioneers who helped build Australia’s foundation as a nation.
The brand celebrates individuals who faced adversity and transformed their circumstances – essentially embodying the journey from outlaw to pioneer. Traditionally, 19 Crimes featured historical figures who were transported to Australia on their labels, telling stories of resilience and redemption.
Why 19 Crimes Partnered with Snoop Dogg: An Iconic Match
Treasury Wine Estates, the parent company of 19 Crimes, recognized something special in Snoop Dogg that aligned perfectly with their brand values. Snoop Dogg’s journey from Long Beach, California to global icon mirrors the brand’s celebration of those who overcome challenges and forge new paths.
Bridging Cultures: Snoop Dogg’s Role in Reaching New Audiences
Wine has traditionally been marketed with an air of exclusivity that can feel intimidating to many consumers. Snoop Dogg’s involvement has fundamentally changed this dynamic, making fine wine more accessible and culturally relevant to demographics often overlooked by conventional wine marketing.
His massive, diverse fanbase spans multiple generations, from those who discovered him in the early ’90s to younger fans who know him through social media, cooking shows with Martha Stewart, or his ventures into sports commentary.
Aligning Snoop’s “Outlaw” Persona with the Brand’s Spirit
From his early days navigating the streets of Long Beach to becoming a respected businessman and cultural icon, Snoop’s journey embodies the transformation from outlaw to pioneer that defines the brand’s identity. His willingness to reinvent himself while staying true to his roots mirrors the stories of the historical 19 Crimes figures who faced adversity and emerged as architects of a new world.
Exploring the 19 Crimes Snoop Dogg Wine Portfolio
The 19 Crimes Snoop Dogg collection includes a diverse range of wines that appeal to different palates and occasions. Each expression maintains accessible pricing and approachable style, making these wines perfect for both everyday enjoyment and special celebrations.
19 Crimes Snoop Cali Red: The Original Game-Changer
When Cali Red hit shelves in 2020, it made waves throughout the wine industry as 19 Crimes’ first California wine, marking a significant departure from their Australian roots. The distinctive bottle featuring Snoop’s image quickly became recognizable in wine aisles across America.
Grape Blend and Flavor Profile: What to Expect from Cali Red
Cali Red delivers a robust California experience in every sip. The blend consists primarily of Petite Sirah (65%) and Zinfandel (30%), with smaller amounts of Merlot (5%) rounding out the profile.
In the glass, Cali Red presents a deep, rich color with concentrated aromas of ripe blackberry, plum, and dark cherry, complemented by subtle notes of vanilla and baking spices. On the palate, the wine delivers a full-bodied experience with jammy dark fruit flavors, a touch of mocha, and noticeable but smooth tannins. Many tasters note a hint of perceived sweetness on the finish.
Cali Red’s Market Impact: A Best-Selling Launch
Within months of its release, Cali Red became one of the fastest-growing new brands in the market. Treasury Wine Estates reported that the Snoop Dogg collaboration helped drive a significant increase in 19 Crimes sales, particularly in the crucial U.S. market.
19 Crimes Snoop Cali Rosé: A Refreshing Addition
Following the success of Cali Red, 19 Crimes expanded the portfolio with Cali Rosé in spring 2021. This release offered a lighter, more refreshing option perfect for warmer months and diverse food pairings.
Tasting Notes and Style of Cali Rosé
Cali Rosé stands out with its vibrant pink hue and fruit-forward profile. Typically featuring Zinfandel and Grenache grapes, it offers an aromatic bouquet of fresh strawberries, watermelon, and subtle floral notes. On the palate, it delivers crisp red berry flavors with hints of citrus and a clean, refreshing finish.
19 Crimes Snoop Cali Gold: The Sparkling Wine Entry
Expanding into the celebratory category, 19 Crimes introduced Cali Gold – a sparkling wine in a striking gold-wrapped bottle designed for toasting special moments with Snoop’s signature style.
Characteristics of Cali Gold Sparkling Wine
Crafted in a Brut style, Cali Gold offers a balanced approach that’s neither too dry nor too sweet. Made primarily from Chardonnay grapes, it displays a pale golden color with persistent fine bubbles and features bright aromas of green apple, pear, and citrus, with subtle notes of brioche. The palate presents vibrant fruit flavors balanced by crisp acidity, creating a refreshing mouthfeel with a clean finish.
19 Crimes Snoop Cali Smooth: The Approachable Red Blend
Completing the core collection is Cali Smooth, a red blend that lives up to its name with an exceptionally silky, approachable character. This Merlot-dominant blend offers an alternative red option with a softer profile.
Flavor Profile and Blend Details of Cali Smooth
Medium-bodied with balanced acidity, Cali Smooth offers inviting notes of ripe cherry, plum, and red berries, complemented by subtle vanilla and cocoa undertones. The remarkably smooth texture, soft tannins, and integrated oak influence make it particularly versatile for food pairings and appealing to those who find some red wines too bold or tannic.
What Makes the 19 Crimes Snoop Dogg Wines Stand Out?
Beyond the liquid in the bottle, several innovative elements distinguish this collection from other celebrity wine collaborations, helping elevate the partnership beyond mere novelty.
The Groundbreaking Augmented Reality (AR) Labels: Bringing Snoop to Life
Each bottle features a label that, when scanned with the dedicated app, literally brings Snoop Dogg to life. The virtual Snoop speaks directly to viewers, sharing stories, toasts, and even rapping in some versions. This digital interaction creates a personal connection between the artist and consumers.
How to Use the 19 Crimes “Living Wine Labels” App
Accessing this immersive experience is simple:
- Download the free “19 Crimes Living Wine Labels” app from the App Store (iOS) or Google Play (Android).
- Open the app and grant camera permissions when prompted.
- Point your phone’s camera directly at the Snoop Dogg label on any bottle in the collection.
- Watch as the label animates and Snoop Dogg begins speaking directly to you.
California Roots: A Departure from 19 Crimes’ Australian Origins
Prior to this collaboration, 19 Crimes exclusively produced wines from Australian vineyards. The partnership with Snoop Dogg created the perfect opportunity to expand into California wine territory – honoring Snoop’s West Coast identity while opening new stylistic possibilities.
The California designation allows the wines to showcase the distinctive characteristics of West Coast viticulture – riper fruit profiles, fuller bodies, and the bold flavors that American consumers often prefer.
Celebrity Branding Meets Modern Wine Marketing
Unlike many celebrity wine partnerships that simply slap a famous name on a bottle, this collaboration integrates Snoop’s personality and cultural significance into every aspect of the product experience.
This approach has proven particularly effective at demystifying wine for consumers who might otherwise find the category intimidating. By associating wine with a familiar cultural figure known for authenticity and approachability, 19 Crimes has successfully lowered barriers to entry for new wine drinkers.
Tasting the 19 Crimes Snoop Dogg Collection: Flavors and Pairings
Understanding the flavor profiles and optimal food pairings will help you get the most enjoyment from each bottle in the collection.
Food Pairing Ideas for the Snoop Dogg Wines
Best Pairings for Cali Red
Cali Red’s bold profile makes it an excellent companion for:
- Grilled red meats, particularly burgers, steaks, and lamb
- Barbecue dishes with sweet or spicy sauces
- Gourmet pizza, especially with meat toppings or mushrooms
- Hard aged cheeses like cheddar or gouda
Ideal Matches for Cali Rosé
The versatile Cali Rosé works beautifully with:
- Grilled seafood, especially salmon, tuna, and shrimp
- Spicy cuisines like Thai, Mexican, or Indian dishes
- Mediterranean fare including Greek salads and mezze platters
- Fresh goat cheese or feta
Serving Suggestions for Cali Gold
The effervescent Cali Gold elevates:
- Appetizers and hors d’oeuvres, particularly fried items or seafood
- Celebration toasts and pre-dinner aperitifs
- Sunday brunch favorites like eggs benedict or smoked salmon
- Fruit-based desserts and berry tarts
Food Companions for Cali Smooth
The approachable Cali Smooth pairs wonderfully with:
- Roasted chicken, turkey, or pork tenderloin
- Pasta dishes with tomato-based sauces or mushrooms
- Medium-firm cheeses like Havarti or young Gouda
- Comfort food classics like meatloaf or shepherd’s pie
Where to Find and Buy 19 Crimes Snoop Dogg Wines
The 19 Crimes Snoop Dogg wines enjoy exceptional distribution across North America and increasingly around the world. You’ll likely find them at:
- Major national grocery chains including Kroger, Publix, Safeway, and Albertsons
- Big-box retailers like Target, Walmart, and Costco
- Dedicated wine and spirits shops such as Total Wine & More and BevMo!
- Online retailers including wine.com, Drizly, and ReserveBar
- Direct from the 19 Crimes website
One of the most appealing aspects of the collection is its accessibility. Despite the celebrity association and quality in the bottle, these wines are priced for everyday enjoyment:
- Cali Red and Cali Smooth typically retail for $12-15 USD
- Cali Rosé is usually found around $12-14 USD
- Cali Gold, being a sparkling wine, comes in slightly higher at $15-18 USD
Supplemental Insights: Your 19 Crimes Snoop Dogg Questions Answered
Is 19 Crimes Snoop Dogg Actually Snoop Dogg’s Own Wine Brand?
No, 19 Crimes is not owned by Snoop Dogg. It’s a collaboration between Snoop and the existing 19 Crimes brand, which is owned by Treasury Wine Estates. Snoop contributes his name, image, creative input, and cultural influence to the partnership, but does not own the brand or winery.
How Does the Snoop Dogg Line Differ from Other 19 Crimes Wines?
The Snoop Dogg collection differs from the traditional 19 Crimes portfolio in several ways:
- Origin: While most 19 Crimes wines are Australian, the Snoop Dogg collection features California-grown fruit.
- Branding: Traditional bottles feature historical Australian convicts, while the Snoop Dogg line showcases his image.
- Style: The Snoop wines generally offer a more fruit-forward, accessible profile designed to appeal to American palates.
- AR Experience: Though all 19 Crimes wines feature AR labels, the Snoop Dogg versions have unique content featuring him.
Are the 19 Crimes Snoop Dogg Wines Considered Sweet or Dry?
The Cali Red and Cali Smooth are technically classified as off-dry to dry wines, containing minimal residual sugar. However, many consumers perceive them as somewhat sweet due to their ripe fruit flavors, subtle oak-derived vanilla notes, and smooth texture.
Cali Rosé is produced in a predominantly dry style, though the vibrant fruit flavors may create a perception of sweetness for some palates. The crisp acidity balances any hint of residual sugar.
Cali Gold sparkling wine follows the Brut style tradition, meaning it contains minimal residual sugar. This results in a clean, refreshing sparkling wine that finishes dry while maintaining approachable fruit character.
Ready to experience the 19 Crimes Snoop Dogg collection for yourself? Visit snoopdoggshop.com to explore our complete selection of Snoop Dogg wines and other official merchandise.
Fabiola Tanis is the founder and CEO of SnoopDoggShop.com, the premier online destination for authentic Snoop Dogg merchandise, apparel, footwear, wine, and collectibles. With over 12 years of experience in e-commerce and retail brand management, Fabiola has developed the expertise and vision necessary to create a trusted platform for fans seeking genuine products that celebrate Snoop Dogg’s enduring cultural impact.