When you think about celebrity children, most people picture the typical Hollywood trajectory – red carpets, paparazzi, and following directly in their famous parent’s footsteps. But Cordell Broadus, the son of legendary rapper Snoop Dogg, has carved out a refreshingly different path that showcases his own unique talents and entrepreneurial spirit.
So what makes Cordell stand out from other celebrity offspring? Rather than simply riding on his father’s coattails, he’s built a diverse career spanning athletics, fashion, entertainment, and business ventures. And while many expected him to pursue Snoop Dogg’s music legacy, Cordell chose to forge his own creative direction that demonstrates genuine authenticity and personal vision.
This multifaceted approach to life and career demonstrates the values instilled by his parents, Shante Broadus and Snoop Dogg, who’ve always emphasized independence and authentic self-expression. From the football fields of UCLA to the runways of high fashion, Cordell’s journey reveals a young man determined to make his mark on his own terms.
Cordell Broadus represents the modern celebrity child who has successfully transitioned from athletics to creative entrepreneurship, leveraging family influence while establishing an independent career in fashion, film, and business. Born February 21, 1997, this multifaceted talent chose to forge his own path rather than following directly in his father’s musical footsteps, demonstrating remarkable authenticity and entrepreneurial vision.
Unlike typical celebrity offspring stories, Cordell’s journey showcases deliberate career pivots that reflect genuine passion over external expectations. After leaving UCLA’s prestigious football program where he was a promising wide receiver, he quickly established himself across multiple creative industries. His impressive portfolio includes high-profile fashion collaborations with luxury brands like Dolce & Gabbana and Dior, a leadership role as Creative Director at Dr. Bombay Ice Cream (which generated over $10 million in first-year revenue), and pioneering work in Web3 and digital entertainment.
The evidence speaks to his independent success: from his nationally-ranked high school football career at Bishop Gorman to his current role co-founding Death Row Games and establishing a $40-50 million Web3 fund with Singapore’s Golden Equator Group. As a father of three with partner Phia Barragan, Cordell balances demanding career pursuits with family responsibilities while maintaining the strong values instilled by parents Snoop Dogg and Shante Broadus.
This comprehensive look explores how Cordell has built his own legacy while honoring his family’s cultural impact.
Who is Cordell Broadus?
Family Background and Early Life
Born Cordell C. Broadus on February 21, 1997, this talented young man entered the world as the second son of one of hip-hop’s most iconic figures. His parents, Snoop Dogg and Shante Broadus, had been married since 1997, creating a stable foundation that would prove crucial in shaping Cordell’s grounded approach to life.
Growing up in Long Beach, California, Cordell was surrounded by the vibrant West Coast culture that his father helped define. Picture this: a household where creativity flows freely, but where hard work and authenticity remain the cornerstone values. The Broadus family dynamics included siblings Cordé, Julian, and sister Cori, creating a tight-knit unit that supported each other’s individual pursuits.
Despite his father’s massive fame and the constant presence of the entertainment industry, Cordell’s upbringing emphasized normalcy and personal responsibility. Shante Broadus played a pivotal role in ensuring her children understood the value of education, respect, and carving their own paths. This foundation would prove essential as Cordell navigated the unique challenges of growing up in the spotlight while developing his own identity.
Athletic Journey and Football Career
From High School Success to UCLA
Cordell’s athletic prowess became evident during his high school years at Bishop Gorman in Las Vegas, Nevada. As a wide receiver, he demonstrated exceptional speed, agility, and game intelligence that caught the attention of college scouts nationwide. His performances on the field were nothing short of impressive, combining natural athletic ability with the work ethic his parents instilled.
The recruitment process brought significant media attention, not just because of his skills, but due to his famous father’s presence at games and recruiting visits. However, Cordell proved he belonged on the field through his own merit. College coaches recognized his potential, leading to a scholarship offer from UCLA – one of the most prestigious programs in college football.
Transitioning to the UCLA Bruins represented a major milestone in Cordell’s athletic career. The pressure was immense, with expectations from fans, media, and coaches who wondered whether he could perform at the collegiate level. During his time with the Bruins, Cordell gained valuable experience in high-level competition while pursuing his academic goals.
The Decision to Quit Football
The pivotal moment came when Cordell made the difficult decision to step away from UCLA’s football program. This wasn’t a snap judgment but rather a carefully considered choice that reflected his evolving priorities and creative aspirations. What drove this significant life change? Cordell discovered that his passion lay in creative industries rather than professional athletics.
Family support proved crucial during this transition period. Snoop Dogg and Shante encouraged their son to follow his authentic interests rather than fulfilling others’ expectations. This backing gave Cordell the confidence to pursue a less conventional path, demonstrating the family’s commitment to individual growth and self-discovery.
Creative Career and Professional Ventures
Film, Fashion, and Modeling Success
After leaving football, Cordell quickly established himself in the entertainment and fashion worlds. His work in film and television production revealed a keen understanding of storytelling and visual aesthetics. Behind-the-scenes roles allowed him to learn the technical aspects of content creation while building industry relationships.
The fashion industry embraced Cordell’s unique style and natural charisma. High-profile collaborations with luxury brands like Dolce & Gabbana and Dior showcased his modeling abilities and fashion sensibility. These partnerships weren’t just about trading on his famous name – Cordell brought genuine creativity and professionalism to every project.
Runway appearances and fashion campaigns demonstrated his versatility as a model and creative collaborator. His West Coast style, influenced by his father’s iconic aesthetic, resonated with brands seeking authentic representation of contemporary culture. Creative vision drives everything Cordell does in the fashion space, understanding that successful modeling requires the ability to embody brand values and connect with audiences.
Business Ventures and Entrepreneurship
Cordell’s entrepreneurial spirit shines through his role as Creative Director at Dr. Bombay Ice Cream, a family business that combines his creative vision with practical business acumen. This position allows him to influence product development, marketing strategies, and brand positioning while learning valuable entrepreneurial skills.
Web3 and digital entertainment projects represent another frontier in Cordell’s business portfolio. He recognizes the potential of emerging technologies to create new forms of entertainment and consumer engagement. Social media influence has become a significant aspect of Cordell’s professional brand, with his authentic approach building a substantial following across multiple platforms.
Personal Life and Family Relationships
Relationship with Snoop Dogg
The father-son dynamic between Cordell and Snoop Dogg reflects mutual respect and genuine friendship. Their communication style balances mentorship with peer-to-peer conversation, allowing for honest discussions about career decisions and life choices. Snoop’s mentorship extends beyond typical parental guidance to include practical advice about navigating the entertainment industry.
Shared interests in creativity, business, and cultural innovation provide common ground for collaboration. Independence balanced with family loyalty characterizes Cordell’s approach to his relationship with his famous father. He leverages the opportunities that come with the Broadus family name while establishing his own identity and reputation.
Partnership and Fatherhood
Cordell’s relationship with partner Phia Barragan represents another important aspect of his personal life. Together, they’ve built a partnership based on shared values and mutual support for each other’s ambitions. As a father to three children, Cordell faces the challenge of balancing demanding career pursuits with parenting responsibilities.
His approach emphasizes quality time and active involvement in his children’s lives, similar to the engaged parenting he experienced growing up. Multi-generational family dynamics add richness to the Broadus family experience, with Snoop Dogg embracing his role as grandfather while respecting Cordell’s parenting decisions.
The Broadus Family Legacy and Future Plans
Cordell’s contributions to the Broadus family brand extend beyond simply being Snoop Dogg’s son. He brings fresh perspectives on contemporary culture, business innovation, and creative expression that complement his father’s established legacy. This multi-generational approach strengthens the family’s cultural relevance and business opportunities.
Looking ahead, Cordell’s short-term career objectives include expanding his fashion collaborations, developing original content projects, and growing his business ventures. Long-term plans involve establishing Cordell as a recognized leader in creative industries and entrepreneurship. He envisions building companies and creating content that reflects his values and aesthetic vision.
So what’s next for Cordell Broadus? With his diverse skill set, entrepreneurial mindset, and strong family foundation, the possibilities seem endless. Whether he’s developing new business ventures, creating compelling content, or simply being a devoted father, Cordell continues to demonstrate that being Snoop Dogg’s son is just one part of his multifaceted identity. His journey proves that with hard work, authenticity, and family support, it’s possible to honor your heritage while creating your own unique legacy.
Fabiola Tanis is the founder and CEO of SnoopDoggShop.com, the premier online destination for authentic Snoop Dogg merchandise, apparel, footwear, wine, and collectibles. With over 12 years of experience in e-commerce and retail brand management, Fabiola has developed the expertise and vision necessary to create a trusted platform for fans seeking genuine products that celebrate Snoop Dogg’s enduring cultural impact.