Ever wondered what it would be like to have Snoop Dogg speak to you directly from your wine bottle? The legendary rapper’s collaboration with 19 Crimes wine delivers an interactive digital experience that brings the Doggfather into your living room. What began as a dedicated mobile app has evolved into a web-based augmented reality (AR) feature that connects fans with Snoop’s wine collection in an innovative way.
The integration of web-based augmented reality (AR) technology with physical products has created a revolutionary bridge between traditional wine culture and digital engagement, perfectly exemplified by Snoop Dogg’s branded collaboration with 19 Crimes wines. This innovative feature transforms static wine labels into animated versions of Snoop Dogg who speaks directly to users through their smartphone’s camera, without requiring a dedicated application.
Initially launched in 2020 with Snoop Cali Red as a dedicated mobile app experience, 19 Crimes has strategically transitioned to a web-based AR approach, making the technology more accessible to casual wine enthusiasts and fans alike. The collection has since expanded to include Cali Red, Cali Rosé, and Cali Gold (a sparkling wine), each featuring unique portraits of Snoop that animate differently when activated.
The phenomenal success of this digital-physical fusion is undeniable—Treasury Wine Estates reported that the 19 Crimes AR campaign increased annual bottle sales from 4 million to 18 million in just 18 months, with Snoop Cali Red specifically generating over 2.5 million AR activations. This blend of celebrity influence with cutting-edge technology has earned recognition throughout the wine industry, with Snoop Cali Red and Cali Rosé being named the #1 Wine Innovation in 2020 and 2021, respectively.
As we explore the full Snoop Dogg wine experience, you’ll discover exactly how to activate this feature on compatible bottles, what interactive elements to expect, and why this technological innovation represents the future of branded consumer engagement.
What is the Snoop Dogg Wine Experience?
Defining the 19 Crimes Augmented Reality (AR) Feature
The Snoop Dogg wine experience utilizes augmented reality technology—a digital layer that overlays virtual elements onto your real-world view through your smartphone’s camera. When you point your device at any Snoop Dogg 19 Crimes wine label, the static image transforms into an animated version of Snoop himself, who speaks directly to you. This technology creates an immersive connection between the physical product and Snoop’s brand personality.
It’s Not an App Anymore: The Shift to Web-Based AR
Here’s something crucial to understand: while this feature was originally accessed through a dedicated mobile application, 19 Crimes has transitioned to a web-based approach. This strategic pivot eliminates the need to download a separate app, making the experience more accessible for casual wine drinkers and Snoop fans alike.
Today, you can access the AR experience directly through your smartphone’s web browser—no app store visits, no storage space consumed, and a more streamlined path to interacting with your Snoop Dogg wines.
Snoop Dogg’s Collaboration with 19 Crimes Wines
The digital experience is part of a broader partnership between Snoop Dogg and 19 Crimes, which launched in 2020 with Snoop Cali Red. This collaboration marked 19 Crimes’ first California wine and introduced Snoop as the first music icon to grace their labels.
The collection has expanded to include Cali Red, Cali Rosé, and Cali Gold (a sparkling wine), each featuring Snoop’s image and access to the AR experience. This partnership merges the brand’s storytelling approach—originally based on historical figures banished to Australia—with Snoop’s modern-day outlaw persona.
How to Activate the Snoop Dogg AR on Your Wine Bottle
Step 1: Identifying Compatible Wines
Before attempting to access the AR experience, confirm you have an eligible bottle. The interactive feature works exclusively with these Snoop Dogg wine varieties:
- 19 Crimes Snoop Cali Red – The original collaboration featuring a bold red blend
- 19 Crimes Snoop Cali Rosé – A refreshing pink option with fruity notes
- 19 Crimes Snoop Cali Gold – The sparkling wine extension of the collection
Look for Snoop’s image prominently displayed on the front label—if you see his face, you’ve got a compatible bottle.
Step 2: Accessing the Experience
The transition to web-based AR has simplified the activation process:
- Open your smartphone’s web browser
- Navigate to www.19crimes.com/AR or scan the QR code on the bottle’s neck tag
- Allow the website to access your device’s camera
- Alternatively, text “SNOOP” to 888-111-9949 (US customers) for a direct link
This approach eliminates the need for downloading separate applications and makes the experience instantly accessible.
Step 3: Scanning the Wine Label Correctly
For optimal results, follow these scanning tips:
- Ensure good lighting conditions—natural daylight works best
- Stand the bottle on a flat, stable surface
- Position your phone 6-8 inches (15-20 cm) from the label
- Frame the entire label within your camera view
- Hold your phone steady until the animation begins
If your first attempt doesn’t work, try adjusting the angle or improving the lighting conditions.
Device Compatibility
The web-based AR experience works on most modern smartphones and tablets, including:
- iOS devices running iOS 11 or newer
- Android devices running Android 7.0 (Nougat) or newer
- Devices with a functioning camera and internet connection
Most smartphones manufactured within the past 4-5 years should handle the experience smoothly.
What Interactive Features Does the Snoop Dogg AR Offer?
Bringing Snoop Dogg to Life
The core feature is the animated Snoop Dogg that appears to emerge from the label. Using sophisticated animation technology, the static image transforms into a speaking, moving representation of the iconic artist. Snoop delivers pre-recorded messages that vary from general greetings to specific commentary about the wines.
The animation captures Snoop’s signature mannerisms and style, creating an authentic virtual encounter that feels remarkably true to his public persona.
Ask Snoop Anything: The Holographic Interaction
One of the most entertaining aspects is the “Ask Snoop” feature, which functions similar to a Magic 8-Ball but with Snoop’s distinctive flair. You can pose questions to the virtual Snoop, who responds with pre-recorded answers delivered in his inimitable style.
While not truly AI-powered, the clever programming creates the illusion of a conversation. Responses range from humorous asides to philosophical musings, consistent with Snoop’s public persona.
Unique Visual Effects
Beyond Snoop’s animated presence, the AR experience incorporates thematic visual elements:
- Smoke effects that reference California culture and Snoop’s persona
- Gold accents that highlight the premium positioning of the wine collection
- Musical note visualizations during certain interactions
- Custom backgrounds that transform depending on which wine variant you’re scanning
These supporting elements create a cohesive digital environment that complements the physical wine product.
Which Specific Wines Work with the Snoop Dogg AR?
Confirmed List of AR-Enabled Snoop Dogg 19 Crimes Wines
These specific Snoop Dogg wines are guaranteed to work with the AR technology:
1. 19 Crimes Snoop Cali Red The inaugural Snoop collaboration is a bold red blend featuring Petite Sirah and Zinfandel. The label shows Snoop in a thoughtful pose wearing a hat, which animates beautifully in the AR experience.
2. 19 Crimes Snoop Cali Rosé This refreshing rosé wine expanded the collection with brighter flavor notes. The label features a different portrait of Snoop, giving fans another animated experience distinct from the original Cali Red.
3. 19 Crimes Snoop Cali Gold The sparkling wine entry comes in a distinctive gold-accented bottle with yet another unique Snoop portrait. When activated through AR, this label offers celebration-themed interactions.
Each bottle retails between $11.99 and $17.99, making them accessible entry points to both the wine and the interactive technology.
Does the AR Work on Other 19 Crimes Labels?
While all 19 Crimes wines feature AR capabilities, only the bottles specifically branded with Snoop Dogg’s image will activate the Snoop-specific content. The original 19 Crimes wines featuring historical Australian convicts have their own separate AR experiences.
If you’re specifically interested in the Snoop Dogg AR experience, focus exclusively on the three varieties mentioned above. The distinctive black labels with Snoop’s portrait are easily identifiable on store shelves.
Why Engage with the Snoop Dogg Wine AR Experience?
Enhancing Wine Enjoyment with Digital Entertainment
The Snoop Dogg AR experience adds a complementary entertainment dimension to traditional wine enjoyment. This digital layer creates memorable moments that can enhance your appreciation of the wine itself. Many users report that the interactive element makes them more attentive to the wine’s characteristics, transforming passive wine drinking into an event worth remembering.
Creating a Unique Social Sharing Opportunity
When you activate Snoop Dogg on your wine bottle at a gathering, it naturally becomes a conversation piece and shared experience. Beyond in-person sharing, the AR experience is perfect for social media. Users frequently record and post their interactions with virtual Snoop, extending the experience’s reach and creating organic promotion for both the wine and the technology.
FAQ About the Snoop Dogg Wine Experience
Is the experience free to use? Yes, the AR experience is completely free. Your only cost is purchasing the wine itself.
Do I need to download an app? No, the experience has transitioned to a web-based format. Simply visit the official website on your mobile device or follow the QR code instructions.
What devices support the AR experience? Most smartphones and tablets released in the past 4-5 years will support the experience, specifically iOS devices running iOS 11+ and Android devices running Android 7.0+ with functioning cameras.
What should I do if the scan isn’t working? Try improving lighting conditions, ensuring the entire label is visible, and holding your device steady. If problems persist, clear your browser cache or try a different device.
How long will this AR feature be available? Treasury Wine Estates (parent company of 19 Crimes) has indicated the AR feature is a permanent component of the Snoop Dogg wine collection, with no planned end date.
The Snoop Dogg wine app experience represents a compelling blend of traditional wine culture with modern digital engagement. By embracing this interactive element, 19 Crimes has created something that appeals to both established wine enthusiasts and newcomers drawn in by Snoop’s cultural influence. Grab a bottle, scan that label, and let Snoop Dogg himself welcome you to this groundbreaking fusion of technology and wine culture.
Fabiola Tanis is the founder and CEO of SnoopDoggShop.com, the premier online destination for authentic Snoop Dogg merchandise, apparel, footwear, wine, and collectibles. With over 12 years of experience in e-commerce and retail brand management, Fabiola has developed the expertise and vision necessary to create a trusted platform for fans seeking genuine products that celebrate Snoop Dogg’s enduring cultural impact.