From the iconic “Gin & Juice” lyrics to a groundbreaking spirits empire, Snoop Dogg’s INDOGGO Gin redefines the gin scene with a strawberry-infused California vibe. Dive into the story of how hip-hop royalty crafted a gin that’s as smooth as his rhymes, explores collaborations with Dr. Dre, and breaks tradition with bold flavors. Whether you’re a gin aficionado or a curious newcomer, uncover everything about Snoop’s spirited venture—from bottle design to cocktail recipes—in this ultimate guide.
Snoop Dogg’s gin ventures—including INDOGGO, Gin & Juice RTDs, and Still G.I.N.—represent a strategic expansion from music into premium spirits, leveraging his brand authenticity and cultural influence to redefine gin accessibility and appeal. INDOGGO, his flagship product launched in 2020, stands out with its strawberry-infused profile that breaks from traditional gin conventions by prioritizing approachability with subtle juniper notes and fruit-forward flavors.
Snoop’s expansion from music mogul to spirits entrepreneur authentically builds on his cultural legacy, beginning with his iconic 1994 track “Gin & Juice” that forever linked him with the spirit. His hands-on approach to product development—from selecting botanicals to overseeing bottle design—demonstrates a commitment beyond mere celebrity endorsement. This meticulous involvement resulted in a distinctive gin distilled five times, incorporating seven key botanicals and a signature strawberry infusion that creates exceptional smoothness.
Beyond INDOGGO, Snoop has partnered with Dr. Dre to create “Gin & Juice” ready-to-drink cocktails in four flavors (Apricot, Citrus, Melon, and Passionfruit) and the ultra-premium “Still G.I.N.” Each product reflects different aspects of Snoop’s California lifestyle while catering to diverse consumer preferences—from the laid-back approachability of INDOGGO to the sophisticated complexity of Still G.I.N.
From creation process to flavor profiles, serving suggestions to availability, this guide explores everything you need to know about Snoop Dogg’s growing gin empire and its unique place in contemporary spirits culture.
Snoop Dogg’s Foray into the Gin World: Beyond the Music
When you think of Snoop Dogg, his legendary music career likely comes to mind first. But this West Coast icon has smoothly transitioned from hip-hop star to savvy entrepreneur, with his spirits ventures representing one of his most successful business expansions.
From “Gin & Juice” Anthem to Spirits Entrepreneur
The connection between Snoop and gin was established back in 1994 with his iconic track “Gin & Juice,” which forever linked the artist with the clear spirit in popular culture. The lyrics “Rollin’ down the street, smokin’ indo, sippin’ on gin and juice” became embedded in hip-hop history, making his eventual move into the spirits industry feel almost predestined.
The Vision Behind Snoop Dogg’s Gin Ventures
Snoop’s vision wasn’t simply about leveraging his name. He sought to create products that genuinely reflected his California lifestyle—laid-back, smooth, and accessible. Rather than conforming to tradition, Snoop aimed to revolutionize gin with his own interpretation that would appeal to both seasoned enthusiasts and newcomers to the category.
Authenticity in Celebrity Spirit Branding: Snoop’s Approach
Unlike many celebrities who simply lend their names to products, Snoop has emphasized his hands-on role in developing INDOGGO. From taste testing to bottle design, his level of involvement reflects his broader business philosophy of only attaching his name to products he genuinely believes in and would personally consume.
INDOGGO Gin: Snoop Dogg’s Laidback California Creation
INDOGGO represents Snoop Dogg’s primary venture into the gin category—a spirit that embodies his West Coast roots and distinctive personal style. Launched in 2020, this isn’t just another celebrity-backed product; it’s a meticulous creation that captures the essence of Snoop’s California lifestyle in liquid form.
What is INDOGGO Gin?
INDOGGO is a strawberry-infused gin that breaks traditional conventions with its fruit-forward profile and remarkable smoothness. Created by Snoop Dogg in partnership with Trusted Spirits, this contemporary gin prioritizes approachability over the juniper-forward profile of classic gins.
The Origin Story: Crafting a Unique Gin Profile
The development of INDOGGO wasn’t an overnight process. Snoop partnered with spirits industry veteran Keenan Towns of Trusted Spirits, spending almost two years perfecting the formula. Their goal was ambitious yet clear: develop a gin that could appeal to both dedicated gin enthusiasts and those who typically avoid the spirit due to its sometimes challenging flavor profile.
Snoop Dogg’s Personal Involvement in Development
Unlike many celebrity-endorsed products, INDOGGO bears the unmistakable stamp of Snoop’s personal involvement. From selecting the botanical blend to countless tasting sessions, Snoop ensured the final product aligned with his vision. His input extended beyond the liquid itself to the distinctive purple bottle design, which reflects both his personal style and the California sunset aesthetic.
Unpacking the INDOGGO Flavor Experience
The most distinctive aspect of INDOGGO is undoubtedly its flavor profile, which departs significantly from traditional gin expectations.
Tasting Notes: Strawberry, Citrus, and Subtle Juniper
From the moment you pour INDOGGO, its distinctive character is evident. The aroma immediately presents strawberry notes, accompanied by bright citrus elements and just a whisper of the traditional juniper you’d expect from gin. The first sip reveals a remarkably smooth texture with a dominant strawberry sweetness that feels natural rather than artificial. This fruit-forward character is balanced by vibrant citrus notes reminiscent of California sunshine.
Key Botanicals: A Blend of Tradition and Innovation
INDOGGO incorporates a thoughtful selection of botanicals that bridge traditional gin elements with Snoop’s innovative vision:
- Juniper berries – the essential gin botanical, used more subtly than in traditional recipes
- Orange – providing bright citrus notes that complement the strawberry
- Coriander – adding complexity and a slight spice element
- Cassia – contributing warm, sweet notes
- Orris Root – helping to bind flavors together
- Angelica Root – adding earthy, herbal dimensions
- Strawberry Infusion – the signature element that sets INDOGGO apart
The Signature Smoothness: How INDOGGO Stands Out
Perhaps the most remarkable characteristic of INDOGGO is its exceptional smoothness. This quality comes from several factors in the production process. First, the gin is distilled five times, significantly more than many traditional gins. Additionally, the reduced emphasis on juniper—traditionally the dominant botanical in gin—contributes to INDOGGO’s approachable profile.
INDOGGO Gin: Product Specifications
INDOGGO is bottled at 40% ABV (80 proof), which is the standard strength for most gin products. Despite its notably sweet, fruit-forward profile, INDOGGO is marketed as having “no added sugar.” The perception of sweetness comes primarily from the natural strawberry infusion. The gin is also gluten-free, making it accessible to consumers with sensitivities.
Expanding the Portfolio: Snoop Dogg’s Other Gin Collaborations
While INDOGGO represents Snoop’s primary personal venture into gin, his influence in the category extends beyond this signature product. Most notably, he’s partnered with fellow music legend Dr. Dre to create additional gin-based offerings.
Gin & Juice By Dre and Snoop: A Nod to the Classic
In a move that seemed almost predestined, Snoop Dogg and Dr. Dre launched a line of ready-to-drink (RTD) cocktails under the “Gin & Juice” name in 2024—a direct callback to their iconic 1994 hit. This collaboration brings together two hip-hop legends to create premium canned cocktails that capture the essence of their California roots.
Flavor Varieties: What Options Are Available?
The “Gin & Juice” RTD line launched with four distinct flavor options:
- Apricot – offering a sweet, sunshine-inspired profile
- Citrus – delivering the classic, refreshing gin and juice experience
- Melon – providing a juicy, summer-ready flavor
- Passionfruit – bringing a tropical twist to the collection
Still G.I.N. by Dre and Snoop: The Ultra-Premium Offering
Beyond the RTD line, Snoop Dogg and Dr. Dre’s partnership extended to creating a standalone bottled gin called “Still G.I.N.” This ultra-premium spirit serves as both the base for their RTD cocktails and a sophisticated offering for cocktail enthusiasts and collectors.
Flavor Profile: Citrus-Forward with Complex Botanicals
Unlike INDOGGO’s strawberry-dominant profile, Still G.I.N. offers a more sophisticated and layered taste experience. The flavor is distinctively citrus-forward, with pronounced notes of tangerine and orange creating a bright, vibrant foundation. These citrus elements are complemented by aromatic botanicals like jasmine and coriander that add complexity and depth.
Comparing Snoop Dogg’s Gin Offerings
INDOGGO vs. Still G.I.N.: Key Differences in Taste and Style
While both INDOGGO and Still G.I.N. share Snoop Dogg’s influence, they differ significantly in several key aspects:
Creator: INDOGGO is Snoop’s solo venture with Trusted Spirits, while Still G.I.N. emerges from the collaboration between Snoop Dogg and Dr. Dre.
Flavor Profile: INDOGGO delivers a distinctly strawberry-forward, sweeter profile with subdued juniper. Still G.I.N. offers a more sophisticated citrus-forward profile with aromatic complexity and better-defined juniper.
Style: INDOGGO embraces a laid-back, accessible approach designed to welcome even those who typically avoid gin. Still G.I.N. targets a more sophisticated audience with its complex profile and premium positioning.
How Do Snoop’s Gins Compare to Traditional London Dry Gins?
Both INDOGGO and Still G.I.N. represent significant departures from traditional London Dry gin, though to different degrees. INDOGGO breaks from tradition most dramatically with its strawberry infusion and deliberately subdued juniper presence. Still G.I.N., while more traditional than INDOGGO, still embraces a Contemporary American Gin approach with its citrus-forward profile.
Where to Find and How to Enjoy Snoop Dogg’s Gins
Finding INDOGGO Gin: Retailers and Online Availability
INDOGGO has achieved relatively widespread distribution across the United States. You can find it at many major liquor store chains including Total Wine & More, BevMo!, and Liquor Barn. For online shopping, INDOGGO is available through several delivery platforms including Drizly, ReserveBar, and Instacart depending on your location.
Serving Suggestions for INDOGGO Gin
The Remix Cocktail: Snoop’s Recommended Serve
Snoop Dogg himself recommends “The Remix” as the signature cocktail for showcasing INDOGGO’s unique character:
Combine 2 oz INDOGGO gin with 2 oz pineapple juice in a shaker with ice. Shake well and strain into a glass with fresh ice. Top with a splash of soda water and garnish with a pineapple wedge or strawberry slice.
Other Popular INDOGGO Cocktails
Beyond The Remix, INDOGGO’s versatile flavor profile works well in various cocktail applications. The INDOGGO & Tonic paired with strawberry and lime creates a refreshing twist on a classic. The Strawberry Lemonade Gin combines INDOGGO with lemonade for a summery, refreshing drink. Even the simple serve of INDOGGO over ice with a citrus wedge works remarkably well, thanks to the gin’s inherent smoothness.
Best Ways to Enjoy Gin & Juice RTDs and Still G.I.N.
The Gin & Juice RTD cocktails are designed for ultimate convenience—simply chill, open, and enjoy. Still G.I.N., with its more complex profile, shines in classic cocktails like the Martini and Negroni, or in a premium Gin & Tonic with high-quality tonic water and citrus garnish.
Supplemental Insights: Answering Your Questions About Snoop Dogg’s Gin
Is INDOGGO Gin considered a flavored gin?
Yes, INDOGGO is technically classified as a flavored gin due to its strawberry infusion added post-distillation. It also fits within the “Contemporary Gin” style, which embraces dominant flavors beyond the traditional juniper focus.
What spirits brands fall under the Snoop Dogg and Dr. Dre partnership?
The collaborative venture between Snoop Dogg and Dr. Dre currently encompasses:
- Gin & Juice by Dre and Snoop – Ready-to-drink canned cocktails in four flavors
- Still G.I.N. by Dre and Snoop – Ultra-premium bottled gin
INDOGGO remains Snoop’s separate venture outside this partnership, developed with Trusted Spirits.
What inspired the name “INDOGGO”?
The name “INDOGGO” represents a clever play on multiple elements of Snoop’s identity. It combines “Indo” (referencing premium quality and connecting back to “Gin & Juice” lyrics) with his signature “Dogg” persona. The name also evokes the color indigo, relating to the distinctive purple bottle.
Whether you’re a longtime Snoop Dogg fan or a gin enthusiast, INDOGGO and Snoop’s other gin ventures offer genuinely interesting additions to the modern spirits landscape. By bringing his laid-back California ethos to the gin category, Snoop has created products that stand on their own merits while authentically reflecting his personal brand and cultural impact.
At snoopdoggshop.com, you can explore more about these spirits and other official Snoop Dogg merchandise that captures his distinctive style and cultural contributions.
Fabiola Tanis is the founder and CEO of SnoopDoggShop.com, the premier online destination for authentic Snoop Dogg merchandise, apparel, footwear, wine, and collectibles. With over 12 years of experience in e-commerce and retail brand management, Fabiola has developed the expertise and vision necessary to create a trusted platform for fans seeking genuine products that celebrate Snoop Dogg’s enduring cultural impact.